Finding the right employee for a vacancy is tough, especially in IT where any advertisement results in a tidal wave of wannabees and recently graduated foreign students – especially for small businesses.

Having been in business for a while we often receive tips from clients about people they know with IT skills who are looking for work. It was while working through applications for two positions last night that I realised how good these word of mouth recommendations have been for us.

To find someone with good IT skills and experience using your software in a client site is a dream come true. In fact, the experience has been so good that we give such client recommended candidates preference.

In business we’re often reminded of the importance of word of mouth from a marketing perspective. I’d add to that the importance of word of mouth when it comes to hiring.