If I am presented with several candidates with equally impressive resumes for a position and one is a blogger, I’d say the blogger has inside running. At the very least you can find out much more about them, how they communicate, how they assemble ideas. You might find a reason to not hire them. Equally, you might find the reason to separate them from other candidates.
I was thinking about this last night while researching candidates for a vacancy we have and while I did not find any blogs by the candidates in question, I stumbled across a couple of blogs by people I’d consider poaching. Hmm, is that wrong? Now for the enquiry email…