We’re about to get a whole lot closer to a group of our customers. For many months we have been working on a new card and gift shop and we finally have an opening date – it’s ten days away. This new retail business will allow us to gain practical experience in the high end specialist card and gift space. I am certain that this behind the counter experience will lead to enhancements in our Gift Shop software as well as other versions of our software.

What has been interesting is the experience of setting up the software from scratch without any guidelines from an existing business to go off. We are already planning an advice sheet on this for others we sell the system to who are creating a business from scratch. We’re also talking internally about the learnings from a training perspective.

There is nothing like the experience of walking in the shoes of your clients.