We have launched a new marketing campaign for our gift shop software. Last year we entered the marketplace by announcing our presence and developing some excellent reference sites – to prove our credentials. With runs on the board, this year we are focusing on the aspirations of Gift Shop owners. Here is the first of a series of full page ads we are running in trade journals starting this month:

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These ads will be supported with postcards and trade show activity.

Our is ideal for independent card shops, gift shops and homewares shops – a marketplace we know well through or 26 years working with independent retailers. We deliver these independent store owners time saving and business management tools which enable them to be more competitive and therefore more able to enjoy the lifestyle they want from their business.

Our 2007 campaign focuses on these strengths.

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