When we entered the gift shop space earlier this year we saw it as our other vertical marketplaces – newsagents, jewellers and bike shops – narrow and specialist in focus. We were wrong. Under the umbrella of gift shops we are encountering a broad range of businesses from homewares to antiques. Curiously the needs are the same and our specialist gift shop software is serving well.
We specialise in being vertical in our approach – getting to know a marketplace, obsessing about it even so that our software becomes indispensable. While it is early days for us in the gift shop space, we are learning rapidly and closing some good business. Our education has been helped, in part, by the variety of business we are encountering.