Another software company in one of our markets has woken from their recent slumber and started discounting heavily. We lost a sale to them last week when they cut their price by 75%. It was clear from their approach that they would keep discounting until they ensured their existing client did not make the planned switch to us. Having converted more than 100 of their users to us recently we realised it was only a matter of time before they fought back.

What is odd about this is that they have fought back on price and not through their product or service.

While it’s tough stand to take, we’re not in the business of devaluing our software and services for doing so would acknowledge we compete on price. I’d rather us be known for our better software and better service.

This other software company has bee crowing about winning the sale against us. What they are not crowing about is the loss they have made in doing so.