It’s fascinating watching users of our software talk to each other about how they use certain parts of the software. We’re enjoying the opportunity during the user meeting series we are currently hosting.

Some of the more aggressive users (in terms of the extent to which they work our software for their business) are mission like in driving others to do what they do. Some passive users ‘buy in’ and soon talk about how they could improve their business by better using the software. Peer pressure is a powerful driver.

Getting this close to our users and their passion first hand helps guide the setting of development priorities. There is no point in developing facilities in the software which do not bring out such passion.

The feedback we get from our user meetings is an important element in our business model.

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