We have analysed sales for the last ten months to assess the source of new users of our newsagency software. While we continue to attract many greenfield locations, we are also attracting many customers from existing software providers. The graph of this data is telling:

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To support these business switching software systems we take extra care during the settling-in period. We want to ensure they don’t bring frustration with their old software provider to us. Plus we want to ensure that we are on top of conversion and re-learning challenges.

Switching systems is not easy for any of the stakeholders and we’ve found that paying extra attention early on creates better outcomes.

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