Prior to Christmas and again in February we supported the work of the Choir of Hard Knocks. They along with the Lighthouse Foundation are two of the charitable organisations we are supporting this year. The achievements of the Choir have been exceptional and it was a pleasure to see them on 60 Minutes Sunday night.
Choosing charities to support is difficult, especially with so many calling and writing seeking assistance. We are a small business and our contributions modest. We approach our giving like any purchase – ensuring that there is real value, that the donations are not consumer by administrative overhead. I am skeptical of charities with advertising budgets beyond community service announcements on TV and radio. With the Choir and Lighthouse we see the results of the work and this reinforces our commitment.