In the week since I blogged here that 20% of our customers accepted our offer of a free gift voucher module add-on to our point of sale software, another 20% have said yes. This is $500,000 worth of software given away. We’re happy and our customers are happy.
What is extra wonderful about this giveaway is that we are getting to engage with customers we don’t hear from that often – the self sufficient people who call the Help Desk, say, one a year if that. These folks call to get the software loaded. We’re glad to help and often get to engage on other aspects of our software.
We have really hit on something with this giveaway – beyond the kudos from our customers, we are learning from the experience and the deeper connection with our customers.