From three trade shows over the last two weeks we have attracted more than 100 A class leads. These are leads from people who like what we do and are ready to purchase. We deliberately take a business like approach at trade shows now – no real froth and bubble, no flashy marketing.
Our message is simple and based around our Tower Advantage trade mark – representing all that is unique and compelling about our software and services package. We are finding that by focusing less on flash at the trade show the closure rate of sales has increased.