soft_furry.jpgSome days therapy finds you. Today was one of those days.

After an extremely busy few hours at our Head Office in Elsternwick I headed to Sophie Randall, one of the retail stores we own. The thirty minute journey was spent on phone on call after call – it’s a very busy time for us right now with sales at record levels and juggling vacancies, new marketing campaigns, new software releases and other issues made today particularly challenging.

Within a minute or two of walking into the Sophie store, the events of the morning were a distant memory. Even though I was there to talk about plans for a new location, holding one of these bears is like therapy – you have no choice but to feel good, no choice at all.

While owning Sophie has valuable business benefits thanks to the behind the counter insights it provides, the therapeutic benefits are not lost on me as well. Maybe I need to bring some of these bears back to the office as stress breakers.

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