This is a brilliant piece of customer service from Connex, the operators of trams and trains in Victoria. There is no ‘I’ in Carriage is a booklet by Martin Merton. It has advice on being a more considerate commuter – all very tongue in cheek. Hilarious!
Martin Merton, the book and the accompanying website have all been created by the Leo Burnett agency.
Communicating regulations and the like can be a challenge. This campaign shows how it can be done with fun. It’s a brilliant example of a left field approach to customer service.