I was interviewed yesterday for a business magazine feature on our software. This was the third interview of the week, each involving different aspects of our business. Two were for trade journals and one for a business magazine. The business magazine interview was the most interesting since the journalist came to the interview with a view which was contradicted during the interview.
Interviews are an excellent opportunity to check in with what you really think – beyond the politically correct or corporately focused answers, it is good to be challenged and to have to dig deep inside to speak to a vision for the future of your business and the markets in which you operate. The business journalist and I had a good chat about politicians and how they manipulate interviews – this was a preamble to his interview of me. Damn, he didn’t let me get away with anything!