For years, newsagent suppliers bemoaned the lack of good data on which to make supply and other key decisions. Over the years we have engaged with suppliers on data based projects to help bridge the gap they experience with newsagents. Right now, we have three such projects under way and each is bearing excellent results. Good clean data delivered electronically to the suppliers, outside of traditional newsagent/supplier EDI channels, is facilitating better decisions which will benefit newsagents.
Our roles are varied from developing the technology with supplier IT representatives and testing in our own newsagencies. In one such project we have been providing data for several months and this helped prove the value to the supplier of the data we said we could provide access to. Being a user ourselves provides us with a significant advantage i this vital newsagent / supplier interface area.