For years we have offered free training to representatives of newsagent suppliers who need to work with newsagents to access data stored by our software. This training helps supplier reps guide newsagents to better outcomes. I heard about this from one of our users yesterday who was thankful that the supplier could show him, our user, how to get the report they needed.
I figure that the more pathways of training to our small business users the better – especially if that training is for a specific purpose. The user yesterday was most appreciative and learnt about a report they had never used before and now they see its value of this particular supplier.