We have implemented the next phase in our CRM (Customer Relationship management) roll out – managing user meetings and training sessions. This expands the management of contact we have with our customers and helps us have better records of who received training and when. This will help us better manage compliance issues – where suppliers want to know which users are at what level etc.

One practical outcome for us from this latest innovation will be that we can better target the locations which have not had recent training. Even though training is free, it is easy for a small business owner to eb pulled elsewhere in their business. If we see people slipping behind in knowledge we can more effectively encourage them to catch up and therefore better interact with suppliers.

Compliance in small business with supplier standards is becoming more critical as suppliers want small bsuiness to be as efficient to deal with as their big business competitors.

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