Our new internal CRM solutions continues to help better serve our customers.  While it is easy to manage people we talk with regularly at user meetings and on the phone in support calls, it is harder to stay close with people who don’t call or participate in meetings.  We’re using CRM to stay closer to these folk – not in an intrusive way, just to say g’day and check that they have current information about updates and the like.

We know that we’re only as good as our last support call in the eyes of many customers and with a long time between calls we feel that it is important to ensure they have access to up to data information so they genuinely benefit from software enhancements.