We have been working very closely with a client on the launch of their store branded gift card. Our software will manage the cards across multiple locations, with customers able to pay for purchases off the card in any of the company’s locations.
While well entrenched in major retailers, small business has been slow to embrace the store branded gift card opportunity. This is in part due to limited redemption opportunities and in part due to the challenge of managing the financial side of the card.
While we have clients who have used account facilities in our software to manage gift cards, our new facilities take the offer to a new level and will help our small business customers more effectively compete.