The folks at The Australian let us know a week ago about an increase in cover price. We appreciate this early advice as it provides time for us to prepare advice for our 1,400+ strong user community. This we did and today, when the price change kicked in, life from a support perspective is good. Not that much advice was necessary since our software offers a structured easy to follow approach for price changes.
We appreciate publishers taking us into their confidence in this way. The real winners are our customers, newsagents, who can save time by having good advice at their fingertips in advance of a price change. By reminding people how to make a price change when it hits reduces support call traffic and builds user confidence.