Newsagents have received a new publication about Elvis Presley which defies conventional wisdom in terms of pricing.  The one product has variable pricing depending on the issue being purchased and the version you buy.  We created advice to help our newsagent customers and released this when the title launched. 

Selfishly, this is a benefit of owning a software company and a newsagency.  We new from our experience the impact of the pricing model and came up with a practical solution.  While it would be helpful if publishers didn’t try and bend the pricing model of magazines, that we can cope with this is good for all concerned. 

The response to this is a test for any software company.  If they didn’t have advice in the market yesterday, well, its too late.  It’s one thing to say you’re connected with a marketplace and another thing altogether to demonstrate it.