Seventeen years ago we sent fridge magnets to newsagents to promote our commitment: We remember how important your business is to ours. The photo to the left is of one of these magnets as seen on a fridge two weeks ago.
Seeing this magnet is a blast from the past. It says something about marketing which sticks – literally.
When I wrote we remember how important your business is to ours I meant it. I chose the magnet as the medium for the message because I thought it would last longer than a flyer or some other paper based communication. It did.
Over the years I’ve read plenty of books on business strategies, attended courses and a swag of conferences. The one piece of advice from all the gurus and experts which really matters is that in business customers come first. Today, as I wrote seventeen years ago, this means we remember how important your business is to ours. I we forget we hurt our customer’s businesses as well as our own.
Watch for a revised form of this magnet soon.