Blogging opens up new conversations with customers, would-be customers and suppliers. Sometimes the new conversations are an intended (or pursed) consequence of a post. However, most of the time, conversations arising from a blog post are a surprise.
Yesterday I received a call from a newsagent supplier reading a blog post here which I had written mid way through last year. He was keen to engage in something we were working on. While we’d made direct contact through appropriate channels with his business we’d got nowhere and had proceeded with other suppliers in the same space. A Google search on other matters uncovered the old blog post and this is what triggered his contact. We’re now talking about a project which, without this blog, may not have happened.
Most doors which open as a result of blogging are beneficial from my experience, especially when it is a door which you’d knocked on and found nobody to answer.