Newsagents talk, good and bad news travels fast. This is why we know we are only as good as our last support call.
We have benefited from newsagents talking recently. One of our newsagent customers who switched from another system told a colleague in a nearby town how well the switch had gone and how happy he was. Now, a couple of months on, all the newsagents in this town have switched.
Providing excellent support is the best marketing investment any software company can make.