We have been working with a magazine distributor for more than six months on a new link between their business and newsagents. This link, for the first time, provides a magazine distributor with visibility beyond their own titles and in a way which does not breach newsagent contractual obligations to not share title sales data with others.

The visibility we are providing will help the distributor take a whole of newsagency view when making supply decisions. This is what developing software for newsagents is all about – making genuine progress on decades old challenges faced by newsagents and taking a step toward fixing faults in the magazine supply model.

I’m that or 1,500 newsagent customers will benefit from this latest work.