Made to Stick By Chip Heath and Dan Heath is an excellent book about communicating and, in particular, making what you communicate stick. What is covered in the book is as applicable in business as it is in personal life.
Made to Stick is readable from cover to cover. This is not your traditional business book full of hot air and twice as long as it needs to be. The supporting anecdotes are not too long. I recommend it to anyone who has to communicate ideas. Stripping an idea back to its simplest form is a challenge in an IT business. Made to Stick offers some particularly helpful insights into how to do this and maintain the core of the idea.
Several of us at Tower Systems has read the book already and once some more have we’ll start to talk about application.