halo.JPGI have just finished reading The Halo Effect by Phil Rosenzweig. Unlike many business books, this is, as Nassim Nicholas Taleb says on the cover, “One of the most important management books of all time”.

What I like is that The Halo Effect debunks the usual approach of business books. It seeks truth rather than spin, deals in facts and not press releases. It analyses the analysers, debunks some books which were, at the time, regarded as ground breaking. Rozenwig’s book is reminder to deal in facts and care less for hype. Now, if only business book publishers would heed that advice.