Flip by Peter Sheehan is a book about how businesses are using counter-intuition to change the way they operate and, in some cases, break free from the competitive pack. It speaks as much to the small business constituency of Tower Systems as it does big business. Sheehan challenges the reader into action by looking at our current business model and considering how we would react if it all went pear shaped tomorrow. He tries to get us into the mindset of a world where all the rules we operate under today are gone – for it is through the freedom of such a scenario that we are likely to find decisions we might otherwise ignore and opportunities we might not otherwise see. Flip is a book worth reading.