At the ANF newsagents’ convention here on the Gold Coast this week, the cost of software support has been raised with us many times – by newsagents using other software. $3,500 seems to be the benchmark this other company charges. As their market share has fallen, what they charge foir support has increased. Well, not everyone – they charge less for close mates in return for favourable comments.
Companies growing ought to leverage that growth to hold back fee increases. We have done this. We have had one fee increase in six years. Our fees are close to half, sometimes less, thanthose charged by this ailing competitor.
One reason newsagents start looking at shifting to us is that over two or three years they are saving money with us using better and more capable software.