For some time we have been researching research on consumer impulse purchase habits in pursuit of smarter facilities we can provide in our software. There are some excellent papers on the topic which provide guidance for our goal. It is fascinating reading about the psychology of retail – essential though if we are to ensure that our software is more than a technologists solution to managing data.
Too often, independent retailers miss out on accessing the results of professional research and thereby miss out on maximising up-sell and other opportunities in their businesses. We have the time and resources to take a broader view and distill aspects of the papers we read through our software and other client communications.
A generational shift is occurring in point of sale software. Now that we have been in the Windows environment for ten years and with two generations of POS software, it is timely to pursue evolution based on the latest research which is guiding the national chains with which our user community is competing.
This is an area where industry associations could help their retailers – collating current research and providing guidance to members on best practices based on the findings from the research.