Thanks to a link between our new website and our in-house CRM system, sales queries lodged via the website are immediately and automatically forwarded to the right recipient and tracked for a timely response. This cuts the time taken to get the contact to the intended recipient. It also provides us with facilities which to enable us to better manage all contacts.
Given the volume of contacts we receive every day, eliminating double handling improves efficiency and helps ensure a more certain outcome for those contacting us.
The website / CRM link implemented so far is stage one of deeper links coming. It is a good demonstration to sales prospects of our approach to efficient business.