We have completed the year on year same store sales benchmark study for newsagents. This has been the most comprehensive study we have undertaken as we analysed data from the 2007/08 financial year and compared that with the 2006/07 financial year for over 60 newsagencies. The analysis was at the department and category levels.
The report outlining the results of this study and suggested actions will be released to our customers later this week and the broader community shortly thereafter. We are supporting this release with an offer of help for newsagents who want to change their businesses based on the findings.
Benchmark studies are important in our small business markets as they provide practical guidance fo how your business is going and often can unlock growth opportunities.
Our transparency, beyond our own user community, helps the broader newsagency community by providing the only current sales data benchmark against which they can compare their businesses It also drives feedback which helps us further refine our processes.