In May this year we paid a professional market research firm to survey newsagents to determine what system they used. This information was important so that we could be accurate in our representations as to our market share and the market share of our seven competitors in the newsagency marketplace. We have compared the results of this professional research with numbers held by several industry suppliers and found all to agree.
Beyond helping to guide our marketing and support efforts, the market research results are shown, on a confidential basis, to newsagents interested in knowing whether the market share claims of a competitor are true.
Newsagents considering partnering with Tower Systems are welcome to ask to see the results of our market research. This, coupled with the ANF newsagent software support survey of last year provide an excellent view of the state of newsagent software companies.