The Newsagency Sales Benchmark reports we have been publishing are being used quite widely. I received an email yesterday from one newsagent who has compared his business, found some issues and reconfigured his focus as a result. Even though he is not a user of our software, he was pleased to have access to the resource as well as the ability to access more detailed data and ask follow up questions without pressure to buy software or join any other group.

Our work on this and other benchmark projects is part of our way of putting something back into the newsagency channel.