Gross Margin Return on Investment (GMROI) is a key measure for any retail business. In small business, however, is is a challenging metric to track accurately. While our software tracks and reports ROI, we rely on discipline within the business to ensure that the data is accurate. Discipline which drives an accurate stock on hand value, cost price, sales for the period analysed.

The old chestnut of garbage in garbage out is true when it comes to data which feeds business reporting. This is why we run many free training opportunities as well as online workshops – to help our users achieve the best quality data possible.

GMROI is one of the topics we will cover in our Spring User Meeting Tour as we seek to better educate our user community to help them drive more valuable outcomes from their software.