Our newsagent TV commercial starts running this weekend – it had a trial airing two weeks ago. 300 transmissions start today. The Herald Sun is running four full page ads of a print version of the ad. The Melbourne Observer, in the latest issue, is running a full page version o the ad. Lovatts are set to run a copy of the ad in some of their magazines. Next week we expect to announce print support from a major Australian publishers. each of these suppliers is supporting this newsagent advertising initiative free.
While we are sending every newsagent a copy of the TV commercail on DVD an have provided print collateral from our website, we also have a copy of the ad on YouTube for those wanting to see it and engage further with the campaign.
Our funding of this commercail is a practical example of how we view small business and how a software company can reinvest back into its customer channel.