Yes, you can compete with national chain stores! By focusing on the local community, you can beat the chain stores at a grass-roots level. Chain stores usually write a cheque to show local support & sponsor a sport team or a charity. Real engagement requires a connection with the local community so that the community wants you to succeed. Forging this connection is what this advice is all about.
This is the opening paragraph from a general business advice sheet we have just published for retailers who want to better connect with their local community. This advice is provided as part of our commitment to help our users and small business retailers more broadly develop more successful and sustainable businesses.
We offer a range of business advice at our website for anyone to access. Healthier small business retailers is good for us.