We are noticing overseas software being offered more and more to Australian small business retailers. While this overseas developed software may do the job, it does not offer an Australian narrative – yes, software is a literary work and an Australian voice is crucial – nor does it help Australian software developers stay in work.
If Australia is to have a viable small business software develoment sector, buying Australian is important.
We intend to develop a campaign around this to pitch why the choice is important for our customers, their suppliers and us. In every retail channel in which we serve, there are unique local requirementswhich overseas product could not handle.
Australian software is best for Australian businesses.