A newsagent has selected our software because of the difference demonstrated through this blog and my newsagency blog compared to the blog operated by a competitor. What is interesting is that a friend did the research for them and emailed through links to several blog posts from each software company to graphically illustrate why they recommended going with us.
What we publish here provides a view deep into our business, our values our mission. While we slip a marketing hat on from time to time, we try keep spin to a minimum. This blog and the newsagency blog certainly make us accountable.