We are working with two newsagency suppliers in response to our recent sales benchmark study. In each case they are seeking deeper data on newsagency business performance so they can more appropriately target business development involvement. We provide access to deeper benchmark data without revealing any business specific data or anything else which identifies a region such a local newspaper name.
It is good to see our rolling benchmark studies and the resulting dataset be of use to other suppliers.
We have a supplier presentation for others who may be interested.