Based on our recent trials, we have reached the conclusion that two continuous months of postcode sales data is all that is needed to support quality business decisions based on customer location.
While some retailers will leave postcode tracking at the point of sale turned on all the time, others want to run it for a short period to capture what they need. There is a time cost at the sales counter – hence the need to have the ability to stop and start such a campaign.
We have looked at data for a range of periods and have found that two months of data is the smallest sample size we would recommend for useful results to be obtained.
Our postcode tracking tools can be easily turned on and off. We’d be happy to help any of our retailer partners with advice on using these free sales tracking tools.