Our leadership in the gift card space for independent retailers, especially newsagents and gift shops, has been recognised with requests recently for us to write articles on how retailers can use these opportunities to grow their businesses.

The articles, which will be published later this month and next month, not only make the business case but they also explain the mechanics.  By breaking down the gift card processes to something a retailer can understand, we have found that more are embracing the opportunity and making sales they would otherwise have missed.

Our passion for gift cards has come from our own experiences in our retail businesses.