Tower Systems has released a new facility in its latest POS software update for tracking magazine performance by publisher. The Magazine Scorecard is a new tool for newsagents committed to driving magazine sales. It is exclusive to Tower Systems. An advice sheet explaining how to use the facility has been provided for all, Tower AdvantageTM customers.
The opening paragraph for the advice sheet provides the context for the facility:
Some magazine publishers operate competitions based on magazine sales uplift – Retailer’s Magazine Scorecard function allows you to enter magazine sales targets for specific titles, then measure and review your performance during the competition period. This allows you to identify titles that have not yet met the desired sales level, and promote them as necessary to reach your target.
Tower Systems continues to evolve its newsagency management software to deliver genuine innovation for newsagents and their suppliers.