Using the marketing tools of our Point of Sale software, retailers are able to easily extract mobile phone numbers from the customer database based on purchase history.  This database can be used by marketing services for mobile phone marketing of the business.

We have customers using permission-based text marketing as well as text servicing in a number of ways to increase sales.

Retailers selling special interest items are excellent prospects for the text marketing facilities we offer, especially if they record their customer’s interests and their sales patterns.  Text marketing enables them to notify their customers of opportunities – an important service when catering to those with special interests.

Text messages serve as instant messages.  They can include deals, promotions, coupons, and more.  They are green alternative to traditional forms of communication such as print advertising and flyers.

In addition to providing the marketing tools software, we will gladly help our customers in how to best setup these facilities and to execute campaigns.  We can draw on the experience of our broader customer community.  This additional business support is free and another example of the Tower AdvantageTM.