I used a self-service checkout in a supermarket on the weekend for the first time in several years. The technology has not evolved. The experience was as frustrating as ever and a reminder of the personal customer service advantage smart intependent retailers leverage against the national chains.
Technology is no substutite for good customer service. Smart technology helps retailers enhance the customer service experience as delivered by retail staff. We do this by enabling retail staff to quickly process sales, easily handle queries and undertake management tasks at the counter.