Using our Tower Systems Point of Sale software, retailers can easily market based on customer’s birthdays.
An email, text mesage or letter can be used to provide a gift voucher or some other item designed to bring the customer back to the business. The ability to harvest the marketing list is part of the marketing tools in our POS software.
In addition to providing birthday and other marketing tools, we help our customers implement campaigns to increase sales from existing customers. The key to this is understanding what these customers purchase and to know touch-point opportunities.