We released an update a couple of weeks ago to our software to enables newsagents to more easily track the success of in-store marketing campaigns.
We have taken existing software facilities and enhanced these to meet new marketing needs of newsagents engaged with suppliers in campaigns for a season.
Once setup, our POS software tracks sales without any further time investment from our newsagent customers. This is a facility which works in a range of supplier driven initiatives. We saw the need in our own newsagencies and played around until we came with something which is proving to be universally beneficial.
We are now educating suppliers about the engagement opportunity.