I have been working several retailers with challenges in their businesses and through this have noticed a change in shopper buying this year. While the first reason to consider could be the lack of the federal government’s stimulus package this year, I suspect it is more to do with the day Christmas falls.
This year, with Christmas Day on a Friday, sales data suggest that shoppers used the ‘extra’ day in the week for good last minute shopping. In two stores I have already seen data for, that ‘extra’ day was key in driving a better Christmas than last year – if only by a whisker.
While more data will be available over the next few days, it is fascinating to see what an ‘extra’ day can mean leading up to Christmas Day.