While we win some newsagency software business from without a computer system, most of our business today comes from newsagents moving from another software package.
Customer service is given as the main reason newsagents make the move. Newsagents want software which is backed by accessible and professional support, does not cost too much to run each year, is kept up to date, and is backed by business integration advice – a higher level of customer service than some software companies are used to offering.
We are proud to note that our growing market share indicates that we are winning on these key points. This year we have shifted more newsagents to Tower Systems. Some who moved were formerly rusted on users of other software packages. That we have facilitated the transition smoothly has added to the customer experience.
We do not intend for Tower Systems join the companies losing market share. We will ensure this by remaining focused on delivering excellent customer service to our newsagent and indeed all customers. Even though we are three times the size of thenext biggest software company serving newsagents, we will alwaysremember the importance of personal and professional customer service. This is what made us what we are today and will feed our growth tomorrow.