As the first newsagent software company to deliver an integrated direct to Gordon and Gotch supply change request, we are enjoying first mover advantage on this and related innovation.  Yesterday, we won a sale by proving that we had a facility which one of our competitors did not have and claimed we did not have.

Here at Tower Systems we take our sales and marketing claims seriously.  If we say we have a facility, we have the facility.  It makes a competitor look dumb when they say we do not have something which we have advertised and the sales prospect contacts us to find out who is telling the truth – ourselves or our competitor.

This particular competitor has form in saying things about us which are not true.

As we proved yesterday, we were telling the truth … and another newsagent joins the Tower Systems user community.  Karma.

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